OTT video offers content providers, including B2B companies, the opportunity to distribute their video content directly to their target audience as a standalone product.
Rather than operating within the confines of a telco or broadcast TV platform, OTT apps allow you to speak directly to your audience through your own branded apps on mobile and TV devices.
Currently, more than 51 million U.S. households use OTT platforms or apps to regularly stream content, representing more than 50% of U.S. connected households. They spend more than 100 minutes a day using these apps.
Why do telecom operators need OTT apps?
Generate more revenue
Telecom service providers can check their revenue decline by having their own OTT services. Telecom operators already have a large customer base in the market, so it is common to gather people in their OTT services and generate ways to generate more revenue.
Achieving user trust
Telecom service providers have the opportunity to earn the trust of their customers by creating their own OTT applications. Ultimately, they have a sense of good service because the service is compelling and their operator provides the overall communication package, so the relationship between the two becomes better between the service provider and the customer, thus enabling a new dimension.
Adding a broader range of features to basic services
The point of OTT applications is to always connect a wide range of features to customers, such as chat-based games, bot services, stickers, in-stream advertising, etc. Telecom industry experts can enhance their core services and offer them to customers by.
Additional revenue for telecom companies
Driven by innovations such as ultra-high speed IP networks, smartphones, and a shift in consumer preferences towards “freemium” based business models, OTT players are poised to provide natural growth to telcos’ revenues. The fact that these OTT platforms offer services as an alternative to telecom offerings is a blessing in disguise, as OTT players offer a wide range of applications and services that are useful and allow customers to choose one of these services.
How to launch OTT applications for the telecom industry?
OTT stands for Over-the-top communication services are those services that provide the ultimate solution for the subscribers of telecom operators. Ultimately, they will help stabilize profits and engagement while using the infrastructure. Looking ahead, Xmediatv can help cable operators and telecom service providers, like you, have the perfect customizable streaming solution that you can own forever with one transaction.
You now have easy access to custom OTT applications where you can gain best-in-class opportunities for operators to profit from increased subscriber engagement and increased value propositions. As a result, customers won’t leave your own platform because it’s filled with top-tier viewing needs for viewers powered by smarter technology.
