According to Transparency Market Research, the global online streaming platform market will also continue to expand and is expected to reach a total value of US$22 billion by the end of 2030, equivalent to nearly RMB 156.1 billion, which translates into a CAGR of 12% for the market over the next 10-year forecast period.
Changes in the way we socialise under the epidemic have boosted the growth and consumption of the online industry. the emergence and application of 5G technology to further enable HD content delivery has also contributed to the continued growth and maturation of the online streaming market.
In terms of format and advantages, streaming media is characterised by strong interactivity, high transmission efficiency, rapid renewal and diverse service models.
Under the population of streaming media, the user’s role has changed from one of ‘passive acceptance’ to one of ‘active demand’, and the user’s autonomy in comparing, selecting and choosing cultural resources has increased. The richness and variety of paid services will also play a role in the stratification of users, which will require a certain age profile.
OTT trends and future
In terms of OTT revenue share, subscription-based video on demand (SVOD) is the type with the largest share. By 2023, the share of SVOD revenue will increase from 47% in 2017 to 53%, reaching US$69 billion. Global ad-based video-on-demand (AVOD) revenue will increase from US$27 billion to US$47 billion between 2017 and 2023, accounting for 36% of total revenue, representing a significant increase.
Providing a diverse, autonomous and convenient video viewing experience. Unlike the linear broadcast of traditional TV, OTT video gives users more freedom to choose what they want to watch and when they want to watch it. According to Deloitte’s 2018 Digital Media Trends survey, around 70% of pay-TV subscribers consider some channels to be worthless but still require a bundle; as of Q1 2018, data from the US Video Advertising Bureau survey shows that while 45% of streamers consider it important to be able to watch on air TV, a larger proportion (81%) consider it important to be able to watch the content they want, whenever they want. This shows how attractive the freedom to choose content and time is to users.
XMediaTV is the end-to-end solution,allowing various industries media to establish their profitable streaming subscription service and faster commercialize their content. It provides everything streamers need to create and grow their streaming services, such as video hosting/streaming, analytics, live customer support, integrated billing, monetisation and more.
Know more from XMediaTV Feature List
Comparison of top10 best OTT platforms in 2022
OTT streaming platform in 2022 #1 – XMediaTV
XMediaTV is a one-stop, cloud-based, and multi-screen online video platform solution offering services on live streaming, VOD and interactive video based on Tencent Cloud global CDN network for the media industry and video service providers.
XMediaTV supports open and flexible structure designed to support 3rd party system integration. Able to integrate with operators’ own systems, such as payment systems like Paypal, BrainTree, PayHere, iPay88 (Credit Card), Dialog and more. Business operation support system, message system, Office assistance, 3rd parties social account Integration like Google, Facebook and Instagram.
Our OTT platform is flexible for its organized modularization. Each module of our system like CMS, TMS, ADMS, and MSP can operate independently and provide API to integrate with the operator’s own system.
XMediaTV provides UI/UX customization service for operator to create a launcher that fits the operator’s branding and requirements. Customization includes color theme, layout orientation, menu, and more.
Powerful Content Aggregation is able to aggregate content from different sources like Google ecosystem(Youtube, Play store, Google play TV& movies), 3rd Party’s Content, and Professional Generated Content and make your media platform diversified.
Office contains the comprehensive parts like Content Management System (CMS), Business Management System (BMS), Portal Management System (PMS) to customize your app/launcher and manage your video content easily and effectively.
XMediaTV supports all mainstream video & audio format’s encoding and Encapsulation. (H.264/AVC, H.265/HEVC) and able to transcode different format’s videos into one format, and multiple stream can run parallelly.
XMediaTV provide powerful CDN service and we have both on premise and cloud deployment solutions to fit customer’s business requirement.
XMediaTV data collection collect and analyze data from all modules to achieve a smarter operation.
Ads Type: Video Play Ads (Pre-roll, Mid-roll, Post-roll), Banner Ads, Boot Up Ads, Sticker Ads (in screen Ads) Pop up Ads, etc.
OTT streaming platform in 2022 #2 – Kaltura
On our list, Kaltura is an OTT tool that specializes in webinars, town halls, conferences and virtual classrooms.
It’s perfect not only for businesses that stream conferences, virtual pitches or hold focus groups, but also for educational institutions that need a virtual learning space.
It’s also open source software, so if you use it, your data belongs to you and not the streaming platform. However, this comes at a price. the Kaltura platform does not support social sharing, video looping and bulk uploads, among many other features.
OTT streaming platform in 2022 #3 – Hulu
Hulu is the third largest OTT service in the U.S. and currently holds 11% of the market share in the country. This video streaming platform is one of the most versatile in the market as it offers multiple pricing plans, live TV packages (including popular sports channels such as ESPN and NBC) and even convenient bundle deals for ESPN+ and Disney+.
Hulu also stands out for the variety of content it offers. Users can enjoy anything from popular comedy and drama shows to blockbuster thrillers and documentaries. In addition to its excellent selection of content genres, Hulu boasts some well-loved original content such as Nine Perfect Strangers, False Positive, Castle Rock, Wu-Tang. American Legend,” and much more.
The biggest drawback of this provider is that the cheapest subscription plans also have ads, so getting rid of them costs extra. Also, the package that includes live TV is quite expensive at $64.99. But if you don’t mind the higher price, Hulu is certainly one of the most versatile options on the market.
OTT streaming platform in 2022 #4 – Dacast
Dacast provides live streaming and VoD solutions for mobile devices and other platforms. It further offers the ability to increase the content footprint. It also offers the creation of professional all-device video players, video transcoding and streaming recording.
Dacast makes monetization smooth with easy API integration through VoD. Thanks to the HTML5 player, it is compatible with all devices. High quality video streaming is possible through CDN. Therefore, we see Dacast as an all-in-one streaming solution.
Dacast integrates with Akamai CDN to ensure high quality video streaming. With this OTT platform, you can fully customize and brand your service.
OTT streaming platform in 2022 #5 – Brightcove
Brightcove is one of the leading service providers in the OTT video content industry. brightcove’s goal is to simplify video delivery, regardless of location or device. It facilitates the same through a unique toolset that adds value to the user experience quotient. From retail e-commerce to arts and entertainment, Brightcove serves them all.
Features.
1、Interactive advertising capabilities
2、Social media sharing
3、Multi-screen video distribution
Choosing the right video software vendor can be a game changer for your organization. You should weigh the pros and cons of each vendor before coming to a valid conclusion. It should meet all your needs, must have the basic features discussed earlier, and should be inconvenient in terms of cost effectiveness!
Best OTT streaming platform in 2022 #6 – Uscreen
The overall OTT platform for video monetization ($79 per month)
Uscreen, the video content monetization platform. Whether you want on-demand or live content directly to your viewers, their all-in-one platform has you covered.
Uscreen is the leading OTT platform for launching and managing video streaming apps for TVs and smartphones. With an average release time of 30-60 days, it is one of the fastest OTT platforms.
Monetization of video on demand (VoD) and global live streaming services also makes it an excellent choice.
This turnkey video monetization platform offers multiple pricing models, including fixed price, subscription, rental/PPV, bundle, free and free trial.
What’s more, its fast encoding delivers a cross-platform 4K UHD video experience on any type of Internet connection.
Branding freedom to personalize your app and align it with your brand is another great feature that makes Uscreen my video platform of choice for building your brand with monetizable content.
How to choose your own OTT streaming service?
What does a consumer consider when selecting an OTT platform? What should users consider before finalizing a service provider? Who are the main service providers in the country? What are the reviews on these providers? Lots of questions arise when you have to make a decision.
XMediaTV online video platform provides end-to-end video-on-demand, live-streaming and integrated media solutions, in an era where content becomes first, our turkey solutions help you commercialize your video content, no matter what industry you are.
Update, publish and distribute your VOD, live streaming content with XMediaTV powerful CMS, build your own channels and distribute content to different devices simultaneously, including web/mobile apps/smart tv. We provide white-label OTT/IPTV platform with your own LOGO and deploy on cloud or on-premises. Meanwhile, XMediaTV data management system offers comprehensive data analysis reports for your different distribution strategy which helps you manage your video business easily and effectively. The key point is that you can monetise your video on multiple monetizations like subscription package, advertisement, pay per view and online shopping system, even though the hybrid strategy for more revenue possible! Support all main-streaming payment gateway include your local payment.
After launching your video, we ensure your subscribers can watch your video fluently anywhere with our self-developed HD transcoding and decoding, multi-drm, and global CDN acceleration technologies, providing stable and strong support for your business. The best part is that you can also run your own media boards and build your own community through our self-publishing system PGC to realize more revenue gains!
