What is IPTV and what is the relationship between IPTV or OTT
What exactly is IPTV? At the most basic level, IPTV is exactly what its name implies. It is television programming delivered using the Internet Protocol. If you don’t know, the Internet Protocol is the electronic language of the Internet. It is a system for sending and receiving packets of data through the Internet by routing them over the Internet.
As such, IPTV is essentially the same as television delivered via satellite, cable or radio waves. However, because of its Internet-based nature, IPTV can offer additional features that other TV delivery methods cannot, such as instant interaction.
What does IPTV or OTT have to do with each other?
Most video content comes in the form of IPTV, which stands for “Internet Protocol Television,” or OTT, which stands for “Over the Top. While the two have many similarities, OTT provides content delivery over the same open, unhosted network from which you can stream music, receive email and surf the web. The network establishes a direct connection to your device over the Internet, and OTT providers typically deliver media content in the form of live and/or video-on-demand over the Internet rather than traditional cable TV.
When you watch media content on OTT, your device must establish a unique connection to the server providing the content, however, because this is OTT, users may experience fluctuating network bandwidth levels, which can result in packet loss and a degraded quality viewing experience.
The core benefits of IPTV.
- Cost-effective – Using your existing IP network, TV, PC and AV display units eliminates the need for a separate satellite/over-the-air signal distribution system in a building or on campus, significantly reducing costs and offering greater potential for a high return on investment.
- Flexible and scalable – Enterprise IPTV allows new TV and video sources and subscribers to be added anywhere there is a network connection without degrading picture quality, so systems can be expanded faster and at lower cost
- Rapid deployment – IPTV’s scalability and ease of management enable the entire organization to quickly roll out new TV, video and broadband services in response to demand and opportunities
- Save costly Internet bandwidth – IPTV multicast technology makes better use of LAN bandwidth by streaming each channel once over the network, regardless of the number of end viewers, rather than as multiple streams through your Internet gateway
5.Higher security – With an IPTV system, all Internet access to streaming content can be blocked at the firewall for higher security and regulatory compliance
- Extensive access control – Granular control of user or group access to content enhances security and compliance
- Streaming content beyond the wired LAN – The latest technological advances enable mobile users to stay up-to-date with the latest news, events and favorite entertainment channels on the device of their choice, wherever they are
8.Focus on the user experience – IPTV frees the video and audio professional from cumbersome cabling issues to focus on core competencies: the user experience from source to display, such as content generation, digital signage, designing conference room display systems or corporate studios
- Reduce management costs – IPTV puts video and audio distribution under IT control, reducing management costs and making network planning more efficient
According to statistics, IPTV business will grow at a rate of 19% per year. To achieve this, the media sector is expanding and welcoming new players, including established OTT (over-the-top) services. IPTV networks are no exception in terms of functionality. With more and more subscribers accessing high-speed broadband Internet, the future of IPTV looks bright. Online streaming platforms are expanding rapidly, while traditional TV is struggling to keep pace with technological advances. You can contact us for information about IPTV Platform