What is OTT platform and how can we make money with ott platform

OTT means over the top and originally referred to a device that “goes over” the cable box to allow users to access TV content. On the OTT platform, content is delivered through an Internet connection rather than through a traditional cable/broadcast provider.

Definition of Over the top devices, content and video
Over the top and video are connected, but they are not the same thing; OTT services are simply different channels for delivering video content (and associated display or video advertising) to end users.

What is an OTT application?
Over-the-top apps or OTT apps are apps that deliver video content using the Internet rather than cable or satellite TV. They allow your customers to instantly stream video on mobile devices (iOS and Android) and TVs using devices such as Roku Box, AppleTV, Android TV and Amazon Fire TV.

What are the OTT definition processes?
Over-the-top (OTT) video viewer: An individual who watches video by providing streaming video content and bypassing any app or website for traditional distribution. Examples include HBO Now, Hulu, Netflix, Amazon Video, YouTube/YouTube Red, and SlingTV.

Connected TV (CTV)/Internet Protocol TV (IPTV) subscribers: Individuals who use a television set (e.g., Apple TV, Google Chromecast, Amazon Fire, Roku), Blu-ray player, or game console.

Linear OTT video service subscriber: A subscriber who subscribes to a service that provides a bundle of live TV channels over the Internet and subscribes on a monthly basis. Examples of linear OTT platforms include Sling TV, DirecTV Now, Hulu with Live TV, YouTube TV, and PlayStation Vue.

How OTT platforms make money
If this is how filmmakers make money, i.e. OTT platforms pay them, then how do these platforms make money …… There are three main popular methods in this industry.

  1. Each user of TVOD (i.e. OTT) needs to pay for any content when they download it. This means there is a transaction for each download.
  2. SVOD means that any user pays a sum of money every month or over a period of time to see all the content on that platform.
  3. AVOD is a third way to view content, without charge, but the user must see ads in between the content. Just like YouTube is free but must be viewed in the middle of the video for editing. Earn OTT through these ads.

Overall, the business model on OTT is very simple. First, the platform pays to produce or buy its content, and then sells the content by charging viewers or users. Creating an OTT platform is a huge tactile process, and it is also a negative cash flow system in the business world. On the other hand, many platforms also offer weekly, monthly, daily and annual payment systems for the convenience of their users.

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